Five Things You Need to Create a Highly Successful Startup

Five Things You Need to Create a Highly Successful Startup

Our co-founder, Beth Porter, recently sat down with Paul Moss of Authority Magazine to discuss the experience of building and growing a successful start up. Read on for some highlights of their conversation!

From your experience or perspective, what are the main factors that distinguish successful startups from unsuccessful ones? What are your “Five Things You Need To Create A Highly Successful Startup”?

  • Follow your passion.
  • People are everything.
  • Get great advisors as investors.
  • Iterate: "It's never a straight line."
  • Don't give up.

You are a successful business leader. Which three character traits do you think were most instrumental to your success? Can you please share a story or example for each?

Persistence, persistence, persistence. If I had a nickel for the number of times that we’ve been turned away, ignored or told “that won’t work’.” The most important thing for our team is to believe in ourselves and our mission which keeps us pushing ahead every day. We will continue to get knocked down and we will continue to get up faster every time.
Passion and grit are also incredibly important. If you aren’t passionate about what you’ve created, how are you going to convince others to love it? Having passion will ensure that your grit and effort are sustainable enough to get you through the rough times because every startup goes through lots of them!

What do you think makes your company stand out? Can you share a story?

I wholeheartedly believe that our conviction at Sweet Nothings makes us stand out. We have been told countless times by countless people including food scientists and co-packers that we need to add sugar to appeal to the sweet tooth of the masses, gums to make our frozen smoothies more spoonable and/or oils and soy lecithin to improve the texture. Who eats a bowl of soy lecithin or hydrogenated palm oil? I couldn’t understand why these ingredients that I had never even heard of were in packaged foods. I see every day that other brands succumb to the pressure of doing what has been done by every brand before them. We will continue on our mission and continue to create products that are made with nutrient-dense real foods that people can feel good about putting in their bodies and eating at any time of day with the end goal that one day others will too.

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